May 18 2018

Toyota Plans to Roll into Chinese EV Market in GAC Motor Vehicle

Japan’s Toyota is taking an out of the ordinary route to meet China's tight green car quotas. Its showrooms will sell an electric vehicle without the company’s distinctive logo. Instead, it will use the label of its Chinese partner, GAC motors. It will also be built around GAC’s lower cost technology.

The move will give GAC motors access to Toyota’s exacting quality control, prestige and sales channel.  On the other hand, Toyota will be able to meet Beijing’s requirements in a quick way.