Oct 25 2025

U.S. light-vehicle sales in October showed modest improvement, with the seasonally-adjusted annualised rate (SAAR) hovering near the prior months’ levels. Retail demand showed signs of life, but analysts caution that this may be a one-off uptick rather than a durable up-trend. Factors such as elevated transaction prices (over $50,000 on average) and constrained inventory remain headwinds.

Dealerships report inventory pressure and firmer consumer selectivity, suggesting that while demand exists, it’s concentrated among fewer models and price brackets. The outlook for the fourth quarter remains uncertain, with many forecasting only modest gains unless broader economic or pricing conditions improve.