General Tires becomes Sole Distributor of Continental Tires in Pakistan

General Tire (GTR), Pakistan's largest tire manufacturer, has now been appointed as the exclusive distributor of Continental tires in Pakistan. Continental is one of the world's leading tire manufacturers and the largest supplier to world-renowned automobile manufacturers such as BMW, Mercedes, Audi, and Volkswagen. Continental also provides technical assistance to General Tire in the manufacture, selection of tire models and their specifications. This strategic move will allow GTR to market the Conti tire brand in Pakistan through its nationally appointed distributors from the metro. The tires are available in various newer European models, mainly 17 inches and larger rim size tires designed exclusively for cars / SUVs marketed to high-end customers. We believe that there is a market niche for this premium segment. It will soon offer excellent competition to current players such as Michelin, Pirelli, and Goodyear.