May 30 2023

In a groundbreaking move within the automotive industry, Toyota and Daimler have revealed their intentions to merge their truck brands, Hino and Mitsubishi Fuso, respectively. This strategic collaboration aims to leverage their strengths, drive synergies, and propel the two companies to the forefront of the global truck market.

The merger plans were unveiled during a joint press conference held by Toyota and Daimler's senior executives. Both companies expressed their commitment to creating a robust and competitive truck manufacturing entity through the integration of Hino and Mitsubishi Fuso.

By joining forces, Toyota and Daimler seek to enhance their capabilities in research and development, manufacturing, sales, and after-sales services. This consolidation will allow for shared resources, improved cost efficiencies, and accelerated innovation in the truck sector.